Prepared for Jamie · by David Ventura, Front&Centre®
Your customer community & learning engine
One platform that wins members, keeps them training, and grows them into competitors, advocates and instructors. Website, Academy, community, native app, and an AI coach trained on your method. The foundation is already built and live, and this page is a working demo of it: click the site, drag the numbers, ask jAImie a question. Your content drops straight in.
Why now
The business is brilliant. The platform is leaking.
404
Your main lead magnet, the 12 free exercises, is a dead link on the homepage. Every visitor who clicks it hits a wall.
3 logins
Members juggle the website, the Academy and the shop as separate accounts. That friction is quietly costing renewals.
Empty
The trials calendar reads "no trials or competitions" for the current month. A live business looks dormant.
Invisible
Whole sections, including the instructor funnel, return errors to Google. Search traffic you have earned is not arriving.
The engine
Win. Keep. Grow.
Every feature in this build earns its place on one of three jobs. If it does not win a member, keep a member or grow a member, it is not in the plan.
Win
- The 12 free games become a working funnel: email in, games in the browser, Academy prompt four games later.
- A site Google can actually read, with the reactive-dog search terms you deserve to own.
- A 14-day trial with the first win inside 10 minutes: one box, one hide, one hooked owner.
Keep
- Streaks with rest weeks, monthly challenges, and certificates worth posting.
- A community with no judgement, built into the product rather than rented from Facebook.
- jAImie answering at 9pm on a Tuesday when a member is stuck and about to drift. Engaged members do not cancel.
Grow
- Trials at £27 a run and kit in the same basket, one login for all of it.
- Instructors paying the £10 licence, filling courses at £600 to £1,200 a seat.
- Your curriculum earning under other trainers’ brands. That is the channel, and it compounds.
The starting point
The foundation build, live
No content yet, and that is deliberate: what you are looking at is the working foundation your content drops straight into. Scroll it, click it, open the menu. Every page, journey and dead link on the current site already has a working home here.
In their pocket
The native app
Your members train in gardens, fields and car parks. The app puts the next lesson, their streak and jAImie in their pocket, works offline where the signal dies, and the push notification brings them back at the time they told us they train. A daily habit needs an icon on the home screen.
Bella’s usual training time
Grade Two, Lesson 4 is ready. Four minutes, one box.
Evening, Priya
Continue training
Odour on its own · Lesson 4
4 min · one box, target odour
August challenge
The Kitchen Sweep
Lesson 4 · Odour on its own
What you need
One box · scent pipe · her usual rewards
Welfare note
Three reps, then stop. Finishing on a win is what builds the habit.
Concept screens built with the production design system: what you see is what the app inherits.
Assistant surfaces
jAImie: you, on duty 24/7
Interactive · tap a question belowHere’s what I’d pay attention to: the moment a member gets stuck and nobody answers is the moment they start drifting towards cancel.
jAImie is an AI coach trained on your 18 grades, your trial rules and your way of saying things. It unblocks members at any hour, recommends the exact next lesson, and sells honestly to visitors on the homepage.
The guardrails are locked: always labelled as AI, never pretending to be you, and anything that sounds like pain or injury goes straight to the vet and a human. Try the third question.
Scripted on this page. In the product it’s a live model trained on the 18 grades, your trial rules and your voice, with the safety rails locked: injury, pain or distress always escalates to a vet and a human.
Sell through channel
One engine, many brands
Your Gold instructors already want their own academy. Whitelabel gives them one: their logo, their colours, their name on the AI coach, and your curriculum and platform underneath, earning you a share of every one of their subscriptions. They do the selling. You built the engine once.
UK Sniffer Dogs
uksnifferdogs.com · your brand
jAImie Pound · your voice, your method
Paws & Noses Academy
their brand · your curriculum underneath
Nose Coach · same engine, their name on it
Revenue share
30% of their subscription revenue, no monthly fee
New instructors, zero risk
SaaS
£99 a month + 10% of revenue
Established trainers with a list
Enterprise
From £499 a month, custom terms
Schools and international licensees
Earn while you sleep
Recurring revenue, layered
Right now, revenue mostly arrives when you are in a hall. The engine changes that: memberships, licences, trials and channel revenue all renew whether you are teaching, judging or asleep. Drag the sliders and make it your numbers.
Illustrative numbers, not a forecast. Drag them to whatever you believe: the shape is the point. Every line renews monthly, and none of it needs you in a hall to earn it.
Recurring revenue, monthly
£15,904
£190,848 a year
- 600 Academy members × £19.99£11,994
- 40 instructor licences × £10£400
- 4 whitelabel academies (30% share, illustrative)£1,080
- ~90 online trial entries × £27£2,430
The keep machine
Built to hold attention kindly
Retention here is not tricks, it is momentum: visible progress, small certain wins, and a community that shows up. The mechanics are gentle on purpose, because your members chose you for exactly that.
Streaks with rest weeks
Weekly momentum that never shames. Dogs do not count days, and neither do we.
Grades and certificates
Eighteen visible rungs, a certificate with the dog’s name and photo at each one.
Share-worthy wins
Every certificate ships as an Instagram-ready image. Members become your cheapest acquisition channel.
The right nudge
Push at their chosen training time, a jAImie check-in on day 3, a warm win-back when they drift.
Where we are
Already built, already live
- The full public site, rebuilt in your current design, every page working
- A complete design system underneath it, ready to carry today’s look or a refresh without rebuilding
- The design system, accessibility-tested on every page (WCAG 2.2 AA, zero violations)
- The database and multi-tenant foundations that make whitelabel real
- The earnings calculator, the fixed lead magnet, a trials calendar that can never sit empty
What comes next
And what we build together
- 01Member zone & LMS. Your real 18 grades in the new player, progress per dog, certificates that print themselves
- 02Community & engagement. The feed, challenges, streaks and the notification engine
- 03jAImie, live. The AI coach on your actual curriculum, with your sign-off on every guardrail
- 04Instructor zone & whitelabel. Rosters, judging, referrals, and partner academies switched on
- 05The native app. iOS and Android from the same design system you have just seen
From you, we need three things to go fast: access to the current Academy content, the original logo artwork if it exists, and an hour of your time on the jAImie voice. That’s it.
Any dog can do it. This is how the business does it too.
You’ve just clicked, dragged and asked your way through it: that’s the point. Let’s talk about pouring your content in and switching the rest on.
Prepared by David Ventura · Front&Centre® · for UK Sniffer Dogs Ltd